The natural world was thrown aside in favour of car chases and violence this week when we went to see "Jason Bourne," the newly released sequel to the four previous films based on Robert Ludlum's books. Matt Damon gave his all again returning to a role that this time smacked of Bond without the dress suits and one liners but which easily matched Shwarzenegger in Conan the Barbarian for testosterone and bare chests. I checked my watch only twice during the showing; a reputable indicator of either the film's entertainment value or Damon's pectoral muscles.
When I returned home I switched on my PC to be greeted by the usual swathe of newsfeed advertising. One was a curious promotion that proclaimed: "Live longer by avoiding men."
I do fear this so-called intelligent advertising. Usually it is so stupid that it invariably pushes items that I have already ordered online. Sometimes however it seems to spookily read my thoughts or more likely a recent search term. On this occasion, surely it didn't link the purchase of the cinema tickets online with the dangers of watching male egos fight it out on the movie screen? Big Brother protects me from myself.
Alternatively, perhaps it has detected my postings to a retirement blog and in which case am I shortly to be inundated on posts about sheltered accommodation, zimmer frames and funeral plans? Darn.. I wish I hadn't typed those terms; I may be retired but I'm not yet ready for horlicks and early nights.